While many of us will be aware of Chris Hemsworth for his role in bringing Marvel’s God of Thunder, Thor to life over the last decade – the Australian actor is also set to become the first official face of the luxury clothing and fragrance brand Hugo Boss.
Chris Hemsworth has quickly become one of Holywood’s hottest male stars, taking on the iconic role of Thor in some of the marvel comic book franchise’s biggest releases over the last ten years. While his cinematic profile has been growing, so has his presence as a style and fitness icon for men around the world – with many luxury clothing brands making the most of his natural good looks and superhero physique in their campaigns and partnerships.
With the launch of the Centr fitness and nutrition app, which has been developed by Hemsworth himself, as well as a number of upcoming major film releases – we take a look at the recent announcement by Hugo Boss as well as look at his recent fragrance campaign that he shot with the team back in 2020.
Chris Hemsworth has been propelled to fame by his role in the Marvel Cinematic Universe. In 2020, he starred in “Extraction” – Netflix’s biggest, and most-watched original film ever – with almost 100 million viewers to date. In the upcoming National Geographic documentary “Shark Beach” due to be released this summer, Hemsworth teams up with scientists, surfers and environmental activists to explore the behaviour and habitats of ocean wildlife. The actor will return to his superhero role in the next instalment for the avenger in “Thor: Love & Thunder” which will be released in cinemas later in 2022.
Press Release Courtesy of Hugo Boss:
How would you define success? Through professional achievement, or personal happiness? While the BOSS man was once characterised only by the former, those days are gone. Any driven individual seeking to live life to the full now pursues not only career success, but also a richly rewarding world outside of work.
Chris Hemsworth will take the spotlight as the international face of BOSS, with a new campaign for spring and summer. Appointed as the brand’s first global ambassador, the hollywood actor will front fashion campaigns for the Hugo Boss label in 2021 and into 2022, alongside a number of other brand campaigns for BOSS fragrance.
Alongside his superstar status, Chris Hemsworth is a dedicated environmentalist, and strategically leverages his popularity to draw attention to climate change and species protection issues across the globe.
Chris Hemsworth represents a new vision for the BOSS man, one that redefines what it means to be successful. With his personal passions and professional achievements in perfect balance, Hemsworth is the ideal choice to take the brand in a new, more informal direction.
In the profile imagery captured by Australian photographer Georges Antoni, the campaign highlights the diversity and new look and feel for the Hugo Boss brand by capturing the actor in more casualwear and eased-up tailoring from the new season collection, reflecting his easy-going character and natural sense of style.
The 360-degree campaign encompasses digital, print and out-of-home advertising, and the brand partnership will also see the launch of a joint BOSS capsule collection with a sustainability focus. With this collection, HUGO BOSS underlines its leading role as a sustainable company within the textile industry.
I’ve been a huge BOSS fan for a long time, so I’m really happy to now represent the brand’s collections as their global ambassador.
Our partnership over the past few years has been absolutely brilliant. I’m very excited to be working more closely with the BOSS team.
– Chris Hemsworth –
“Chris Hemsworth has been with the BOSS family since 2017 as the face of our iconic BOSS Bottled fragrance, so this was a natural progression for the partnership. He is part of a generation of people who are looking differently at what success is. This is very relevant for us as a fashion brand and the luxury products we create.”
Ingo Wilts, Chief Brand Officer of HUGO BOSS
About Hugo Boss
Defined by high end quality and responsibility, Hugo Boss is a group of brands that exude luxury, while keeping a focus on responsible production that allows the same quality of product today, tomorrow and always. Hugo Boss are aware of their global responsibility for people, the environment and society and with years of experience and a constant pursuit of better quality and improvement – they are committed to ensuring longevity, and have been since their beginning in 1924.
HUGO BOSS is one of the leading companies in the premium segment of the global clothing market. Around 14,600 employees worldwide work to always offer their customers the best. From the collections to customer service. The BOSS and HUGO Menswear brands not only cover their roots in the business wear market, but more recently focus on casual outfits and athleisurewear, as well as elegant eveningwear for special occasions.
You can find more Hugo Boss inspiration by visiting the Hugo Boss UK website.
Man of Today – Boss Bottled
Chris Hemsworth has achieved a lot in a short space of time. In addition to being an award-winning actor, he’s also a husband and father, as much of a superhero off screen as on. He embodies strength and masculinity, but in a way that is redefining what it means to be a man in today’s world.
It’s this attitude that makes Chris the embodiment of the Boss Bottled fragrance – a scent that inspires men to show the world who they are through their actions, and the values by which they live their lives.
By defining his own vision of success, in the same way he selects a suit that allows him to be the best version of himself, the Man of Today chooses Boss fragrance to give him the confidence to live life to the fullest, every hour of every day. You can see more in the campaign video below.
Disclaimer: This post is not sponsored by Hugo Boss or any related companies and reflects the personal opinions of the writer only. The content supplied in the original press release has been included direct from the press team at Hugo Boss in order to share inspiration.