Sport is a fantastic way to bring people together, and nothing does that more than the Olympics. Celebrating some of the world’s top sportspeople – there’s no competition quite like the Summer Olympic Games.
With the delay of the Tokyo 2020 event – we’re gearing up for this year’s summer of sport with the announcement and unveiling of the Official Team GB Kit in partnership with Adidas.
© Adidas / Team GB 2021
With excitement building for the return of one of the biggest summer sporting events this year, alongside other major global sporting competitions taking place in host cities across the globe – the postponed Tokyo 2020 Olympics are set to inspire us all to get behind our home teams. With only a couple more months until the competition’s opening ceremony, adidas revealed the new official kit that will be worn by Team GB athletes at the games taking place in Tokyo from 23rd July.
We love to watch the olympic games – and having the event delayed due to the global restrictions last year was a real disappointment for fans around the world. When it comes to sporting spectacles, and global events – the Tokyo 2020 summer olympics were set to be one to remember – with some of the biggest names in sport taking to the stage. There’s always a sense of major national pride when it comes to the games, and with UK Sport investing approximately £352 million in developing and nurturing national sporting talent for this olympic games – we’re excited to get behind Team GB and Paralympic GB athletes once again.
Following a year of uncertainty, unprecedented challenges and unique circumstances, Team GB and ParalympicsGB athletes will rise together in a kit that represents unity in diversity. The kit design features a contemporary representation of the union flag, incorporated with inspiration from the host city, featuring intricate japanese iconography. The range of kit bring us the thought that it’s time to get tokyo ready.
To launch the kit, adidas have created a striking photography series featuring some of the best known Team GB athletes across a range of disciplines including, Gymnast – Max Whitlock, Cyclist – Laura Kenny, Track and Field Athletes, Zak Skinner and Laviai Neilsen, Tennis Player – Jordanne Whiley and Diver – Tom Daley.
© Adidas / Team GB 2021
It is so exciting to be unveiling the new kit for Team GB and ParalympicsGB athletes. Through experimentation and dedication, each piece in the collection highlights how far we have pushed the boundaries in contemporary design, innovation, and sustainability.
Melina Hartmann, Design Director, Adidas
One of the key design features of the new kit is the inclusion of styling around a deconstructed Union Flag. The village wear designs also feature the traditional Team GB lion graphics alongside the national flowers of the home nations; England, Wales, Scotland, and Northern Ireland. The new Adidas Team GB Tokyo 2020 kit incorporate transparent overlays to bring a rich depth of uniqueness and modern relevancy to celebrating national pride. The collection includes competition wear for a wealth of sports such as track and field, aquatics and gymnastics, alongside podium and village wear items.
© Adidas / Team GB 2021
You can view the full range from Adidas and Team GB by visiting the Official Team GB Shop. You can also view more of the official supporter merchandise and see more on the announcement of the Official Tokyo 2020 Olympics Kit.
About the Adidas Kit
To help athletes keep cool during what is set to be one of the hottest games on record, the kit features Adidas developed HEAT.RDY technology, which is constructed using cooling material and textures that are optimised for use in hot environments by top athletes.
Adi Dassler started Adidas on August 18, 1949 in a small town in Bavaria in Germany – with the goal of wanting to make a difference in athlete performance. Over seven decades later, Adidas has made an impact not only on sport and athletes, but on fashion, music, culture, sustainability and beyond.
Crafted with sustainability in mind, each piece in the new Team GB Tokyo 2020 collection integrates sustainable innovation for the first time in olympic team kit history. Leading Adidas technologies including PRIMEGREEN: a series of high-performance recycled materials that use a minimum of 40% recycled content and PRIMEBLUE: a high-performance recycled yarn containing at least 50% Parley Ocean Plastic will feature throughout the clothing and footwear collection.
We’ve picked out some of our favourites from the Team GB and Adidas Tokyo 2020 Olympic Games collection – to help inspire you before the summer of sport kicks off in a few months time! Bringing together one of our favourite sportswear brands and our home athletes – we’re really excited to see this announcement! You can view the full range from Adidas and Team GB by visiting the Official Team GB Shop.
© Team GB 2021
We pride ourselves on crafting our product with creativity and innovation at its heart, and we have brought those values to life in the new Team GB and Paralympics GB kits. Fusing performance with iconic style, the new kit will not only support our athletes as they rise to the challenge in Tokyo but will also provide a sense of unity for the many fans who will be watching back at home.
Chris Walsh, VP Brand, Adidas – North Europe
About Team GB
The British Olympic Association (BOA) is the National Olympic Committee (NOC) for Great Britain and Northern Ireland. The BOA selects ‘Team GB’ from the best athletes who will go on to compete in the 33 summer and seven winter Olympic sports at the greatest sporting competition in the world.
Team GB’s vision is to inspire the nation with olympic athletes in the pursuit of excellence. Their mission is to bring the country together behind a team everyone can believe in, through the power of the Olympic Values.
Believe in Extraordinary – encapsulates what drives Team GB athletes, how the nation is moved by the power of their achievements and represents a motto to inspire us all to believe that we too can achieve our personal best.
All images are courtesy of Team GB, ©Adidas 2021
Please Note: This post is not sponsored by Team GB or Adidas and reflects the views of the writer only. All images have been supplied by Team GB with © Adidas 2021. For more information, please visit the Team GB Official Website.